EVERY LITTLE BIT HELPS

Growing up, if we were harassed, followed or in any way disrespected while shopping or eating at a restaurant, my mother would make a verbal complaint. If the business' behavior was way out of line, Mommy would sit down when we got home and write one of her 'poison pen' letters, expressing her displeasure. We never returned to that establishment, even if it meant going out of our way to get to similar services elsewhere.

When I got older, I found ways to make even more effective complaints, to the business' corporate offices, the state attorney generals office, various licensing organizations. And following in my mothers footsteps, I had my own personal boycott and stopped patronizing those businesses.

Of course, nowadays, displeasure in customer service can go worldwide instantly by Twitter, Yelp or a FaceBook campaign. But even if you and your friends and family no longer patronize a certain business, does it really count? Does it matter?

POSITIVE CORPORATE CULTURE = MORE MONEY
Well, according to Kyle Colona, Financial Writer for The Motley Fool website, the reverse does matter. When businesses treat their customers well, the customers are happy, the sales increase and so do the profits. In his article, How Culture Can Drive Returns, Mr. Colona theorizes that a positive corporate reputation creates more revenue for the company. As their revenue increases, the circle completes itself. The company continues its good corporate culture, and keeps the money coming in.

Which means if you are unhappy with the way you are treated in a clothing store, movie theatre, restaurant, hotel, etc., definitely speak to a manager, make a complaint, tell a friend and most importantly, don't spend another dime with that company.

IF YOURE HAPPY AND YOU KNOW IT, TWEET
However, if you are happy with a company, were treated well at their establishment, and had a good time, also make your opinions known. Tweet about it. Post a positive review on Yelp. "Like" the company on FaceBook. Grab a manager and shake his hand. Return and bring friends. This positive attention does help the bottom line of good companies, one customer at a time.

PUT YOUR MONEY WHERE IT TASTES GOOD
So when you hear that Timbs won't market to urban areas, but Tommy Hilfiger hopes everyone buys his clothing, pay attention and shop accordingly. When you read that Home Depot uses sustainable sources for its wood, consider them for your next home improvement project. Or go there to get your keys cut or buy your Christmas tree. When Howard Schultz, CEO of Starbucks issues a statement on his blog asking people not to bring their guns into his stores, even in 'open carry' states, so that everyone can feel comfortable while sipping their latte, go in there and buy a mug or something. Every little bit does help.

And who knows, your support may help the good companies, those who treat customers with respect and dignity, outearn and outnumber the ones who unfortunately don't understand that the color of money is green.

Let's Be Careful Out There